BAKER'S JEWELRY originated in 1919 founded by Theodore Baker, Sr. located in what is now called the Ghent area of Norfolk, VA. Wines, cheeses, tobacco, and other goods were the retail focus, but, when the tobacco industry began to boom, the store's name changed to Twin City Tobacco Co. Twin City thrived for years and as the market began to change again, so did the store. Theodore Baker, Sr. spent his lifetime cultivating business relationships in the Hampton Roads area.
His sons Teddy, George, and Byron worked for him during their youth and when their father died in 1964, the sons took charge and continued their father's legacy. They incorporated their new retail ideas and soon fine jewelry and a catalog showroom of household goods were added. A second store was opened in Virginia Beach the business was really booming.
Twin City was top of the industry in retail sales and was the go to place to shop as locals enjoyed the sense of family just as they had in its earlier days.
In the mid 1980s, the market was changing yet again. Tobacco sales were still prevalent, but, the sons could see that their focus needed to be on fine jewelry and repair. Slowly they eased out of tobacco sales, kept their showroom of gifts, and changed the name of the business to Baker's Fine Jewelry & Gifts. Over the next 40 years, Baker's Jewelry has become one of the top trusted sources for fine jewelry and repair in our Hampton Roads area. The brothers are still hard at work and the third generation has stepped in to help adding technology like laser soldering and CAD jewelry design. There is no way to mimic the care and comfort received by clients of Baker's Jewelry in today's big box stores or internet sales market places. Having a good rapport with our customer base has been a key factor in helping us arrive at our 100th year in business.
We are proud to be in business and able to continue our legacy for 100 years. We strive to remain top in our industry with Gemological Institute of America standard in Diamond Sales, Jewelry and Watch repair, as well as offering Fine Jewelry from designers around the world along with our own signature jewelry pieces. Our gift department has something special for the baby, graduate, bride, home, and anyone that you would like to find a special gift for. Please stop into either of our locations in Norfolk or Virginia Beach and say hello.
THE ORIGINATING STORE CIRCA 1920 NORFOLK, VA
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